WELCOME to the IPC Website, the official site of the International Poultry Council. We hope you will find it useful and helpful. Please understand that this site will remain a work in progress as we working to increase its functionality for IPC members and for the public. The IPC was formed to bring together poultry industry leaders from around the world to discuss and address issues of trade, science, and improve relations among nations. The IPC has 24 country members from the world’s major poultry-producing nations, along with numerous associate members. Looking for more information on the IPC? Please use the tabs and links on this site to browse for details.
Mark Your Calendar
International Poultry Council Conference
10-11-12 October 2013
Intercontinental Hotel - Geneva
Thursday, 10 October – Opening Reception – 1800 -1930 hours
Friday, 11 October – General Session – 0900 -1630 hours
Saturday, 12 October – General Session – 0900 – 1630 hours
2013 FIRST SEMESTER MEETING
The Thai Broiler Processing Exporters Association hosted the most recent IPC meeting in Bangkok, which attracted a record number of attendees from 18 countries. In the above photo, Dr. Anan Sirimongkolkasem, with microphone, addresses members during a presentation of a plaque commemorating the meeting. IPC President Jim Sumner, second from left, made the presentation to the assocciaton. Holding the plaque is Prasert Anuchiracheeva, vice president of the association. At left is Marketing Manager Vimonrat Premsiri.
Record attendance for IPC meeting in Bangkok
Poultry industry representatives from 18 countries – Thailand, Germany, the Netherlands, Denmark, the U.K., the U.S., China, Russia, Singapore, Brazil, India, Pakistan, Australia, Canada, Mexico, Japan, Honduras, and Belgium – gathered in Bangkok this week for the International Poultry Council’s first-semester meeting of 2013. Attendance for the meeting set a new record for the organization.
Hosted by the Thai Broiler Processing Exporters Association, the meeting commenced just prior to the opening of the VIV Asia 2013 show at the Bangkok Trade and Exhibition Centre.
Members of the IPC heard a full slate of presentations on the global poultry industry outlook and discussed numerous issues facing producers worldwide, including the availability of feedgrains, pending animal welfare guidelines from the World Organization for Animal Health (OIE), and consumer misperceptions about the use of hormones in poultry production.
Also, IPC members elected Robin Horel of the Canadian Poultry and Egg Processors Association as the organization’s secretary-treasurer, to replace Cesar de Anda of Mexico, who stepped down. Dr. Vivien Kite of the Australian Chicken Meat Federation was re-elected as a member-at-large of the IPC Executive Committee.
Re-elected and remaining on the committee are Jim Sumner of the USA Poultry & Egg Export Council, president, Ricardo Santin of the Brazilian Poultry Producers and Exporters Association, vice president; and members-at-large Peter Bradnock of the British Poultry Council and Dr. Wang Jinyou of the China Chamber of Commerce for Import/Export of Foodstuffs and Native Produce.
Sumner also welcomed four new associate members to the IPC: Hendrix Genetics and Marel Stork Poultry Processing, both based in the Netherlands; the Australian Duck Meat Association, and Alltech, based in the U.S.
The IPC’s second semester meeting of the year will be in October in Geneva.
IPC PRESS RELEASE
August 15, 2012
For Immediate Release
IPC WARNS OF HIGHER RETAIL PRICES FOR POULTRY
CAUSED BY GLOBAL FEED GRAIN SHORTAGES
The International Poultry Council (IPC) is concerned that the current world grain shortage caused by prolonged drought situation in the soybean and corn producing regions in the United States, coupled with excessive rains in Northern Europe, is having a significant impact on poultry meat production worldwide.
Global commercial poultry production depends on feeds produced from corn, soy and other grains, all of which are important inputs. Because of the U.S. drought, global corn and soybean supplies are insufficient. Meanwhile, financial speculation has worsened the situation, sending corn and soy prices to record levels, as well as driving up the price of alternative feed crops, such as wheat. Moreover, poultry production consumes 44 percent of the world’s supply of food animal feedstuffs.
Given these circumstances, it is the view of the IPC that:
1. The high prices of feed grains are pushing up the cost of producing commercial poultry. Poultry price increases are inevitable, which companies are forced to pass on to consumers to remain financially solvent. Further increases in the cost of grain will assuredly lead to additional cuts in production.
2. Accordingly, governments should take whatever measures are available to prevent any further increases in grain prices. Poultry meat has historically been the world’s cheapest large-scale source of animal protein, and has played a central role in providing consumers in poorer nations with access to protein. Continued high grain prices threaten food security, especially in low-income countries.
3. Furthermore, authorities should discourage financial speculation involving feed grain prices. Such speculation by entities not directly tied to the food-producing sector has generated even stronger price volatility in the feed sector. Derivative markets should not be used to speculate financially for such an important commodity as food.
4. Governmental policies that subsidize or encourage the production of renewable fuels from grains and cereals should be revised in order to avoid the risk of food shortages.
The IPC is a non-governmental organization comprised of trade associations and other entities that represent more than 90 percent of the world’s commercial poultry meat production.
GEORGE WATTS NAMED SECRETARY GENERAL OF IPC
The IPC Executive Committee approved the nomination of George Watts, left, as the IPC's new secretary general during the recent IPC annual meeting in Brazil (top photo). Introducing Watts, who retired as president of the National Chicken Council in the United States after more than 30 years at the helm of the organization, at the meeting is IPC President Jim Sumner. Watts replaces George Winn, who stepped down as the IPC's executive secretary at the Brazil meeting to devote more time with his family. In the photo below, Winn is honored for his four years of service during the annual meeting by Sumner, Peter Bradnock of the U.K., and Vivien Kite of Australia.
IPC ADOPTS STATEMENT ON ANTIBIOTICS USE
STATEMENT ON ANTIBIOTIC USE IN THE GLOBAL POULTRY INDUSTRY
Adopted 30 March, 2012
IPC Spring Meeting, Paris
"The International Poultry Council (IPC) supports the prudent and responsible use of antibiotics by the global poultry industry, as well as sound scientific investigation to discover and develop novel technologies and approaches to supplant their use when practical."
IPC RELEASES STATEMENT ON FEEDGRAIN PRICES
Uncontrollable Factors Lead to Increased Feed Grain Costs,
Will Inevitably Mean Higher Poultry Meat Prices
A Statement by
The International Poultry Council
Adopted Unanimously at its Annual Meeting in Santiago, Chile, Oct. 2, 2010
Significant increases in the cost of wheat, corn, soybeans, barley and other grains used in the manufacture of poultry rations are having a negative impact on the cost of poultry production around the world, and will inevitably lead to higher prices of poultry meat in the global marketplace.
Members of the International Poultry Council (IPC) are strongly concerned about the rising cost of feed grains on world markets. These high costs cannot be absorbed by greater efficiencies within the production chain alone, and must be passed on the the consumers through higher prices for poultry.
Feed is by far the largest cost in getting chicken, turkey, and duck meat to the consumer’s table. Depending on the country, poultry feed is composed of a combination of either corn, soy, wheat or barley. The cost of corn and wheat has increased approximately 50 percent in the last four months, while the cost of soybean meal has risen about 20 percent. Grain prices are unusally volatile in world markets, and could go even higher depending on the outcome of the Northern Hemisphere harvest.
Several factors have contributed to higher grain prices this year: a drought in Russia that dramatically reduced the wheat harvest in that important wheat-producing country; too much rain in the U.S. that reduced soy and corn yields; and a delay in planting in Brazil. Improved weather conditions in 2011 could well bring grain prices down from recent highs and eventually lead to lower meat prices.
Although poultry prices will inevitably rise if grain prices remain high, the impact will be significantly less for poultry than for competing meats because of poultry’s inherent efficiencies in feed conversion ratios. Therefore, poultry meat prices are likely to rise less than the prices of competing meats.
The IPC is the representative body of the world poultry meat industry and trade. Its 24 member countries account for 81 percent of world poultry meat production. The IPC is officially recognized by the Food and Agriculture Organization of the UN, the World Organization for Animal Health (OIE), and the Codex Alimentarius Commission.
IPC PRESENTS INAUGURAL MARKETING AWARDS
Baiada Poultry Pty Ltd., an Australian company that produces a range of fresh and further processed chicken products for the retail and food service markets in Australia, has won the International Poultry Council’s inaugural branded marketing award.
Meanwhile, a campaign that promoted domestic chicken consumption by the Federacion Nacional de Avicultores de Colombia (FENAVI), the Colombian Poultry Federation, won the inaugural IPC generic marketing award.
The winners were chosen from among several submissions for the awards that were presented during the IPC’s recent annual meeting in Santiago, Chile.
The IPC generic and branded awards are as yet unnamed, according to Robin Horel of the Canadian Poultry and Egg Processors Association, who chairs the IPC marketing awards committee.
The winning Baiada marketing campaign, which included advertisements on television and in print over a 14-month period, focused on dispelling myths about hormone usage in commercial chicken, while at the same time highlighting the company’s attention to detail in producing a quality product.
In an interesting and risky twist noted by judges, Baiada, which had recently acquired the well-known, highly regarded Steggle’s brand, used as its theme a play on words: “We’re ‘Stegglers’ for quality.” to focus attention on the quality reputation and to retain awareness of the brand.
The generic entry by FENAVI highlighted its three-year campaign to increase Colombia’s consumption of chicken. Using clever commercials featuring cartoon chickens and children, with the theme of “A comer pollo! (Let’s eat chicken!)” and “Without chicken, there is no meal.”, the campaign helped to raise per capita consumption from 21.3 kilos to 23.7 kilos in two years.
Also submitting a presentation in the branded category was Elinar Broiler, the former U.S.-Russian joint venture that supplies a variety of fresh chicken products to the Moscow market. For its campaign, Elinar chose not to advertise, focusing instead on product development, packaging, food safety and cold chain issues through brochures and other materials aimed directly at consumers.
Industry organizations in Brazil (the Brazilian Poultry Producers and Exporters Association) and in Germany (the German Poultry Association) submitted entries in the generic competition.
Brazil’s campaign was global in scope, promoting Brazilian chicken worldwide through food shows, workshops, trade magazines, and special events. The German campaign focused on raising awareness and promoting domestic consumption, using the theme, “German Chicken – Naturally Good!”
The IPC is sponsoring a competition among its members to come up with an appropriate name for the award by the organization’s spring meeting in Rome.
IPC, FAO SIGN MOU
Jim Sumner of the U.S., president of the International Poultry Council (IPC), seated left, and Dr. Samuel Jutzi, director of the Animal Production and Health Division of the Food and Agriculture Organization of the U.N. (FAO), sign a memorandum of understanding between the organizations during the IPC’s spring meeting in Paris. Under the MOU, FAO recognizes the IPC as the official organization representing the interest of the global poultry meat industry. FAO is the third international body to officially recognize the IPC. The World Organization for Animal Health (OIE) and the Codex Alimentarius Commission previously recognized the organization. Taking part in the ceremony are members of the IPC Executive Committee, from left, Ricardo Santin, second vice president, Brazil; Tage Lysgaard, first vice president, Denmark; Dr. Vivien Kite, member-at-large, Australia. Francisco Turra, far right, president of UBABEF, the Brazilian Poultry Processors Association, also witnessed the signing.
The International Poultry Council (IPC) was formed to bring together poultry industry leaders from around the world to discuss and address issues of trade, science, and improved relations among nations. The IPC has some 24 country members from the world’s major poultry-producing nation, along with numerous associate members. Looking for more information on the IPC? Please use the tabs and links on this site to browse for details.