WELCOME to the IPC Website, the official site of the International Poultry Council. We hope you will find it useful and helpful. Please understand that this site will remain a work in progress as we working to increase its functionality for IPC members and for the public.
THE NEXT IPC MEETING IS SCHEDULED FOR 28-31 MARCH 2012
HILTON ARC DE TRIOMPHE HOTEL
PARIS
ONLINE REGISTRATION WILL OPEN SOON
The International Poultry Council (IPC) was formed to bring together poultry industry leaders from around the world to discuss and address issues of trade, science, and improve relations among nations. The IPC has 24 country members from the world’s major poultry-producing nations, along with numerous associate members. Looking for more information on the IPC? Please use the tabs and links on this site to browse for details.
RAINBOW CHICKEN WINS IPC BRANDED MARKETING AWARD
Denzil Nightingale, left, of Rainbow Chicken accepts the IPC's 2011 Branded Marketing Award from Robin Horel, president and CEO of the Canadian Poultry and Egg Processors Council, who chairs the IPC Marketing Awards committee. Rainbow won the award for its inventive “Jiva Nathi” (funky chicken dance) campaign, a multi-faceted advertising and promotional effort that focused on quality and incorporated a variety of media, including television, radio, print and billboards. The award was presented during the IPC’s recent annual meeting in Livingstone, Zambia.
The campaign worked, according to . “Rainbow used a third party to track its campaign, and the results were impressive,” Horel said. “Now, Rainbow has a 97 percent brand awareness in the market, and the ads had more than double the normal market average for recall among consumers.”
Moreover, Horel said the campaign helped Rainbow to increase its sales of its branded raw chicken product, as well as its value-added lines of further processed products.The IPC presents two marketing awards annually, one each for a generic and a branded marketing campaign.
HOST ORGANIZATION RECOGNIZED
Kevin Lovell, center, CEO of the Southern African Poultry Association (SAPA), receives a plaque from Jim Sumner, of the USA Poultry & Egg Export Council, who is president of the International Poultry Council (IPC), as assistant Hendrien Erasmus looks on. SAPA was the host organization for the recent IPC meeting in Livingstone, Zambia.
MINUTES OF IPC PARIS MEETING APPROVED
To view the minutes, which were approved at the recent Santiago meeting, please go to IPC Documents page.
IPC RELEASES STATEMENT ON FEEDGRAIN PRICES
Uncontrollable Factors Lead to Increased Feed Grain Costs,
Will Inevitably Mean Higher Poultry Meat Prices
A Statement by
The International Poultry Council
Adopted Unanimously at its Annual Meeting in Santiago, Chile, Oct. 2, 2010
Significant increases in the cost of wheat, corn, soybeans, barley and other grains used in the manufacture of poultry rations are having a negative impact on the cost of poultry production around the world, and will inevitably lead to higher prices of poultry meat in the global marketplace.
Members of the International Poultry Council (IPC) are strongly concerned about the rising cost of feed grains on world markets. These high costs cannot be absorbed by greater efficiencies within the production chain alone, and must be passed on the the consumers through higher prices for poultry.
Feed is by far the largest cost in getting chicken, turkey, and duck meat to the consumer’s table. Depending on the country, poultry feed is composed of a combination of either corn, soy, wheat or barley. The cost of corn and wheat has increased approximately 50 percent in the last four months, while the cost of soybean meal has risen about 20 percent. Grain prices are unusally volatile in world markets, and could go even higher depending on the outcome of the Northern Hemisphere harvest.
Several factors have contributed to higher grain prices this year: a drought in Russia that dramatically reduced the wheat harvest in that important wheat-producing country; too much rain in the U.S. that reduced soy and corn yields; and a delay in planting in Brazil. Improved weather conditions in 2011 could well bring grain prices down from recent highs and eventually lead to lower meat prices.
Although poultry prices will inevitably rise if grain prices remain high, the impact will be significantly less for poultry than for competing meats because of poultry’s inherent efficiencies in feed conversion ratios. Therefore, poultry meat prices are likely to rise less than the prices of competing meats.
The IPC is the representative body of the world poultry meat industry and trade. Its 24 member countries account for 81 percent of world poultry meat production. The IPC is officially recognized by the Food and Agriculture Organization of the UN, the World Organization for Animal Health (OIE), and the Codex Alimentarius Commission.
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IPC PRESENTS INAUGURAL MARKETING AWARDS
 
Baiada Poultry Pty Ltd., an Australian company that produces a range of fresh and further processed chicken products for the retail and food service markets in Australia, has won the International Poultry Council’s inaugural branded marketing award.
Meanwhile, a campaign that promoted domestic chicken consumption by the Federacion Nacional de Avicultores de Colombia (FENAVI), the Colombian Poultry Federation, won the inaugural IPC generic marketing award.
The winners were chosen from among several submissions for the awards that were presented during the IPC’s recent annual meeting in Santiago, Chile.
The IPC generic and branded awards are as yet unnamed, according to Robin Horel of the Canadian Poultry and Egg Processors Association, who chairs the IPC marketing awards committee.
The winning Baiada marketing campaign, which included advertisements on television and in print over a 14-month period, focused on dispelling myths about hormone usage in commercial chicken, while at the same time highlighting the company’s attention to detail in producing a quality product.
In an interesting and risky twist noted by judges, Baiada, which had recently acquired the well-known, highly regarded Steggle’s brand, used as its theme a play on words: “We’re ‘Stegglers’ for quality.” to focus attention on the quality reputation and to retain awareness of the brand.
The generic entry by FENAVI highlighted its three-year campaign to increase Colombia’s consumption of chicken. Using clever commercials featuring cartoon chickens and children, with the theme of “A comer pollo! (Let’s eat chicken!)” and “Without chicken, there is no meal.”, the campaign helped to raise per capita consumption from 21.3 kilos to 23.7 kilos in two years.
Also submitting a presentation in the branded category was Elinar Broiler, the former U.S.-Russian joint venture that supplies a variety of fresh chicken products to the Moscow market. For its campaign, Elinar chose not to advertise, focusing instead on product development, packaging, food safety and cold chain issues through brochures and other materials aimed directly at consumers.
Industry organizations in Brazil (the Brazilian Poultry Producers and Exporters Association) and in Germany (the German Poultry Association) submitted entries in the generic competition.
Brazil’s campaign was global in scope, promoting Brazilian chicken worldwide through food shows, workshops, trade magazines, and special events. The German campaign focused on raising awareness and promoting domestic consumption, using the theme, “German Chicken – Naturally Good!”
The IPC is sponsoring a competition among its members to come up with an appropriate name for the award by the organization’s spring meeting in Rome.
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IPC, FAO SIGN MOU
Jim Sumner of the U.S., president of the International Poultry Council (IPC), seated left, and Dr. Samuel Jutzi, director of the Animal Production and Health Division of the Food and Agriculture Organization of the U.N. (FAO), sign a memorandum of understanding between the organizations during the IPC’s spring meeting in Paris. Under the MOU, FAO recognizes the IPC as the official organization representing the interest of the global poultry meat industry. FAO is the third international body to officially recognize the IPC. The World Organization for Animal Health (OIE) and the Codex Alimentarius Commission previously recognized the organization. Taking part in the ceremony are members of the IPC Executive Committee, from left, Ricardo Santin, second vice president, Brazil; Tage Lysgaard, first vice president, Denmark; Dr. Vivien Kite, member-at-large, Australia. Francisco Turra, far right, president of UBABEF, the Brazilian Poultry Processors Association, also witnessed the signing.
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The International Poultry Council (IPC) was formed to bring together poultry industry leaders from around the world to discuss and address issues of trade, science, and improved relations among nations. The IPC has some 24 country members from the world’s major poultry-producing nation, along with numerous associate members. Looking for more information on the IPC? Please use the tabs and links on this site to browse for details.
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